The Effect of Commercial Site Interface Colors on Conversion

Different shades have a huge impact on conversion rates of websites. Read to discover how. Do colors affect the performance of a website? Well, it’s quite complicated. To some degree, color affects a site’s performance. But not directly. Color psychology is one of the most fascinating and complex subjects in our modern world. When used well, colors are excellent marketing tools. At the subconscious level, a color can either form a positive or negative attitude towards a product or brand. More than 70 percent of consumers admit judging the credibility of a business based on the design of its website. It only takes a couple of seconds for a person to decide whether they’ll use a site or not. If a website owner or designer chooses the right shades, the user will stay a bit longer. And this increases the chances of conversion. Color theory is an important subject that we are going to cover in this article.

The Psychology of Color in Commercial Site Interface Design

Some of the most popular social media platforms such as Twitter, Facebook, and LinkedIn, and tech brands such as HP, Dell, and IBM have blue logos. This is not an accident. While it might seem like blue is a nice color, it doesn’t mean that you should have it on your website. You have to learn more about colors and how they affect people’s decision-making processes. To avoid slow speeds when doing your research on colors online, you need to learn more about Chrome helper and keep your computer up to date. Google chrome helper eating CPU is a serious issue affecting many users. Here’s more on color psychology:

  • Red – Red has a strong emotional response. It can cause a person to breathe faster and increase the heart rate. It has been linked to excitement, love, movement, energy, and lust. Some of its common negative associations include fire, war, violence, and anger. Read is a great color for drawing attention or creating excitement. It is ideal in the fashion, food, advertising, health care, and sports sectors. You should avoid overusing this color and putting it on professional websites.
  • Yellow – This is a bright shade that is linked to happiness, competence, youth, and optimism. Some of the popular negative associations include deceit, cowardice, and cheapness. You should use this color sparingly to keep people energized and draw attention. However, overusing this color can strain the eyes and make a site look cheap.
  • Orange – This is a vibrant and energetic shade associated with happiness, warmth, energy, enthusiasm, and ambition. It can also be used to caution people. It’s the right color to use when you want users to take a specific action such as buy, subscribe, or signup. Perfect for the automotive, e-commerce, food, and entertainment industry. When overused, it can be overpowering.
  • Blue – Blue is usually linked to competence, quality, masculinity, dependability, and loyalty. Bright blue is usually energizing and refreshing. Most corporations and financial institutions use this color to be associated with competence and dependability. It’s the perfect color for legal, healthcare, tech, and science fields. You should avoid dark shades of blue as they can make your site feel cold and uncaring.

The Importance of Contrast and Legibility in Interface Design for Online Sales

The internet is a vast space where everyone should have a great experience. As a designer, it’s up to you to learn about color theory, create a beautiful website that will enhance user experience and meet the standards of accessibility and readability. When you choose shades intentionally, you’ll increase your online sales. When it comes to web design, you need to understand color and contrast.

All users including those with visual impairments should easily browse your website and make important decisions. Some of the common visual impairments that users have include color blindness, low vision, and dyslexia. Use colors that provide contrast between the background and content. There are a lot of macbook tools that you can use to make your website accessible to everyone. In most cases, you won’t have to pay a dime to use mac tools.

A/B Testing and Color Experimentation for Optimal Conversion Rates

As a business owner, the last thing you want to do is halt revenue generation. This can happen when you are not testing your website regularly using macbook technologies to come up with ways to improve your conversion. In the world of digital marketing, one of the most effective methods that you can use is A/B Testing. It is a technique that allows individuals to compare two versions of web content to discover which one has a better conversion rate. It can be used to test anything from the headline to the color.
With A/B Testing, you need to set clear goals and know the elements that you want to test on a page. Start by analyzing your website and identifying areas that need to be improved. For instance, if you’ve discovered that the shade of your call to action button is not helping with the conversion rate, you can consider changing it to a more desirable shade. After creating variants, you need to run your test. Always give it enough time to avoid sacrificing the accuracy of your results.


Color has a huge impact on people’s cultural associations and the decision-making process. This especially applies to websites. As a developer or designer, you need to conduct extensive research on shades using your laptop based on your industry to make informed decisions. Making your site accessible and testing key elements regularly will ensure that you stay on top of your game.